Batman readers were all able to join a vote for Jason to live or for him to die by calling two 1-900 numbers between September 15-16 1988. Dial 1-(900) 720-2660 to vote for him to live or dial 1-(900) 720-2666 to vote for him to die when it was done the votes were 5,271 for him to live and 5,343 for him to die so writers listened to the readers and killed ROBIN!
As the second person to assume the role of Batman’s sidekick, Jason Todd had a completely different personality than the original Robin. Rash and prone to ignore Batman’s instructions, Jason was always quick to act without regard to consequences.
In this fatal instance, Robin ignores his mentor’s warnings when he attempts to take on the Joker by himself and pays the ultimate price: his life. Driven by anger with Superman by his side, Batman seeks his vengeance as he looks to get vengence on the Joker and make sure he never kills again.
Batman: A Death in the Family
A Death in the Family is a four part storyline written by Jim Starlin and illustrated by Jim Aparo. Published in 1988 on Batman (Volume 1), the story provides one of the most shocking developments to the Batman mythos as Jason Todd, the second Robin, is killed at the hand of Batman’s arch enemy, the Joker.
The story is controversial in more ways than one, as it was the result of a social experiment by the producers of the Batman comics and their audience, in which people would have the last say regarding Robin’s ultimate fate. The audience chose the Boy Wonder to die and thus, a legendary figure in comics was eliminated, bringing shock value and darker elements to the comic book industry as a whole.