The premise behind the Transformers toyline is that an individual toy’s parts can be shifted about to change it from a vehicle, a device, or an animal, to a robot action figure and back again. The taglines “More Than Meets The Eye” and “Robots In Disguise” reflect this ability.
The Transformers toy line is launched by Hasbro, with a classic theme song that had kids all over the U.S. reciting the refrain “Robots in Disguise.” The 21 toys in the original set include Optimus Prime, Megatron, Bumblebee, Jazz and Starscream. This is the beginning of what has come to be known the “Generation: 1” era.
The Transformers animated television series debuts with a mini-series entitled “More than Meets the Eye.” New episodes began in September, airing on Saturday mornings.
Marvel Comics releases four-issue Transformers comic series titled “The Transformers.”
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